FPL Signs Adobe as New Sponsor – What It Means for Managers

Fantasy Premier League has officially partnered with Adobe ahead of the 2025/26 season – and this isn’t just a change of logo.

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So, What Does it Mean for FPL?

After nearly two decades with EA Sports, FPL’s new creative sponsor is set to transform how managers engage with the game.

Adobe will take over as the Official Fan Experience Partner, bringing customisation features powered by its Firefly generative AI.

So, what does this mean for you?

• 👕 Create Your Own Team Kit
• 🎨 Design Custom Club Badges
• 📱 Use Premier League Templates to Share Key Moments

All of this will be done through Adobe Express, giving managers a brand-new way to show off their style and creativity within the FPL world.

Whether it’s a lion logo with flames in the background or a custom green iridescent football, your FPL team is about to get a serious glow-up.

FPL’s goal is to “deepen fan engagement” – and the early previews suggest we’re in for a more personalised and interactive experience than ever before.

The 2025/26 season is already shaping up to look and feel very different, especially with an AI assistant also set to launch later in the campaign.

Get ready for the 2025/26 season – the Preseason Pack is just £1 for a limited time.